UNHIDDEN
Price it

How to put a price on downtime: the cost of one lost minute

By Colquitt L. Davis III, author of UNHIDDEN · November 1, 2026 · @ColquittLDavis3

"Downtime is expensive" is something everyone agrees with and nobody acts on. "That jam costs us $86 a minute" is something people act on. Here is how to get to that number, and how to make it hold up.

The formula

When a line stops, you lose two things: the margin on the units it should have built, and the paid time of the crew who can't build them.

Value of one minute = margin per unit ÷ ideal cycle (minutes per unit) + crew × labor rate per hour ÷ 60

Annual loss = value of one minute × minutes lost per day × operating days per year

Use the ideal cycle time, the fastest the line is designed to run, not the average. The average already has losses baked into it, so using it understates what a lost minute costs.

A worked example

InputExample value
Margin per unit$40
Ideal cycle0.5 min per unit (2 units a minute)
Crew on the line12 people
Labor rate$30 per hour
Minutes lost per day45
Operating days per year250

Forty-five minutes a day is three small stops and one slow changeover. On this line it is close to a million dollars a year.

Make it hold up in front of finance

A downtime number only matters if the people who own the budget believe it. A few rules keep it honest:

What to do with the number

Price every loss category the same way and rank them. The top two or three usually carry most of the cost. That ranked list, not a gut feeling, decides where maintenance, engineering and supervision spend their next week.

What is one minute of your line worth?

Put your own numbers into the free line-cost calculator, then get the full method in the book.

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